Privacy Policy

The short version

What we collect

The newsletter

Your email address, plus a note of which page you subscribed from so we know what’s working. That’s it. No name required.

The free tools

The Funding Fit assessment, the Benefits Control System scorecard, and the Benefits Blueprint ask for your email so we can send you the report. Some ask for your name, company, and job title too. We also keep the answers you gave, because the report is built from them and we look at the totals to see which questions confuse people.

Unless you untick the box, submitting one of these also adds you to the newsletter. You can unsubscribe from the first email.

The Compliance Calendar

Enrolling asks for your name, company, job title, work email, and phone number. If you fill in the plan profile, we also store what you told us about your plan: headcount, funding model, plan year dates, and which benefits you offer. We use it to work out which deadlines actually apply to you.

Ask Blake

We don’t store your conversations. We do store a scrambled version of your IP address so we can stop one person from hammering the thing all day. Your questions are sent to our AI provider to generate an answer. See who we share with below.

Everyone who visits

Page views, the site you came from, and rough browser and device details. We also store a random ID in your browser so we can tell a returning visitor from a new one. It isn’t tied to your name or email.

Who we share it with

We use a small set of companies to actually run the site. Each one only sees what it needs to do its job.

We’ll also hand something over if the law genuinely requires it. That hasn’t happened.

The company logos on our homepage

Worth spelling out, because it isn’t obvious. When you subscribe with a work address, we take the part after the @ and look up that company’s icon through Google’s public favicon service. The icon then scrolls in the strip on our homepage.

Your name and email are never shown, and we never publish who subscribed. But the company name is visible, so someone could reasonably guess that somebody there is on the list. Personal addresses like Gmail and Yahoo are filtered out and never appear.

The logo comes down once the last subscriber from that company unsubscribes. If colleagues of yours are still on the list, your own unsubscribe won’t remove it, because it isn’t your logo alone. Want it gone sooner, or want it gone while staying subscribed? Email us at blake@benefitsblake.com and we’ll take it down.

Cookies and analytics

Google Analytics sets a couple of cookies to count visits. We store a few items in your browser (a visitor ID, a session ID, and any campaign tag from the link you clicked) for the same reason.

That’s the whole list. No advertising pixels, no retargeting, no Meta or LinkedIn trackers. We don’t follow you around the internet, which is why you aren’t reading this through a cookie pop-up.

If you’d rather not be counted, switch it off right here:

Your choices

• Stop the emails. Every email has an unsubscribe link, or use the unsubscribe page.
• Stop the analytics. Use the toggle above.
• See what we have, or have it deleted. Email blake@benefitsblake.com and we’ll handle it. We don’t make you fill in a form or prove anything beyond replying from the address in question.

We keep subscriber and tool records until you ask us to delete them, or until they stop being useful.

Kids

This site is written for people who run employee benefits. It isn’t meant for anyone under 16, and we don’t knowingly collect anything from them. If that’s happened, tell us and we’ll delete it.

Changes, and how to reach us

If we start collecting something new or add a new service, we’ll update this page and change the date at the top.

Questions about any of it? Email blake@benefitsblake.com. A person reads it.

See also our Terms of Use and Disclaimer.