The Broker of Record letter is one page.
The transitionisn't.

Changing brokers is simple on paper. One letter per carrier, no open enrollment window, no cost in most cases. What catches employers out is everything around it. The software your broker licenses in their name. The portals you can lose. The deadlines nobody claims while the handoff is in motion.

This checklist is what I'd want in front of me if I were doing it. Four phases, one page each. Free.

What's Inside

Four phases. Work them in order.

The order matters more than the list does. Most of what goes wrong in a broker change goes wrong because something in phase two got handled in phase four.

Phase 1
Gather. Four to six months out.
Plan documents, a clean census, the full stop-loss policy, your TPA agreement, the PBM contract with every exhibit, renewal history, and your claims data. Do it while you still have a cooperative relationship. The day after the letter is filed, your old broker isn’t your broker anymore.
Phase 2
Find out whose name is on the software.
Your benefits admin platform, your carrier EDI feeds, the analytics dashboards, the HR hotline, the compliance document service. A lot of it is licensed to your broker, not to you. Find out which before you file, not after.
Phase 3
Check for blockers, then file.
Captive membership terms, MGU-placed stop-loss, and your own service agreement. Then the letters: one per carrier, signed by an authorized officer, with group numbers and lines named.
Phase 4
The handoff. Three to six months.
The carrier change is fast. The handoff isn’t. Compliance deadlines in the gap, stop-loss filings in flight, open appeals, the old BAA closed out, and a documented record of why you made the change.

Start Here

The five that actually get dropped.

None of these show up until you're already moving. Every one of them is cheaper to handle before the letter is filed than after.

  • Your benefits admin platform is licensed to your broker, not to youEmployee Navigator, Ease, Selerix. Your broker is the platform’s customer. The account can leave with them.
  • A captive seat can be tied to your broker staying broker of recordRead the captive documents first: exit terms, notice period, collateral release, your share of the surplus, and whether you can reassign the stop-loss broker.
  • Your TPA and PBM don’t take a BOR letterThey aren’t carriers, so there’s no broker of record on them. You update those as plan sponsor, with a different document.
  • A stop-loss filing deadline missed in the handoff is real moneyNobody is careless. Both brokers assume the other one had it. The policy deadline passes either way.
  • You can be locked out of your own carrier portal on day oneBrokers routinely sit as primary administrator. Move it to someone who works for you before the letter goes in.

The Full Walkthrough

Three videos: why, when, and how.

I'm a broker. The process in this checklist is the exact process somebody would use to hire me, or to fire me. The series covers how brokers get paid and why it works against you, the red flags and the timing, and then the mechanics of the switch start to finish.

Part 1 · Why

Why You Should Fire Your Benefits Broker (From a Broker)

How brokers actually get paid, and why the incentive works against you.

20:58

Coming soon

Part 2 · When

When to Fire Your Benefits Broker: Red Flags and Triggers

A bad renewal isn’t a bad advisor. How to tell the difference, and when to move.

Coming soon

Part 3 · How

How to Fire Your Benefits Broker: The BOR Process

The letter, the document list, the systems you lose, and a real transition plan.